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Foundry (an IDG, Inc. company) • Technology Marketing Intent data















































































Stories inspire.

Data connects.



The world’s most influential IT buyers engage, discover, and decide with Foundry. We help tech marketers connect with and address the full buying team.















New: The Role & Influence of the Technology Decision-Maker 2024






















foundry_audience_ai




Buyer-aligned from discovery to decision.


With marketing solutions built around our trusted network of IT publishers and backed by proprietary intent signals from in-market tech buyers, we reach and engage your target audiences in the places they trust most to make informed purchase decisions.
























Marketing for the new B2B buyer.


The complex needs of today’s buyer require a new approach to marketing—one that humanizes and personalizes the B2B experience by aligning who buyers are, how they behave, and what they value.


Marketing at its best connects intent data and storytelling to deliver experiences that resonate with buyers’ unique needs, cultivate trust, and build strong business-to-buyer relationships.
















Our editorial brands


Our award-winning brands have been at the forefront of global tech innovation for more than 50 years, acting as a partner in the milestones that drive the industry forward. As tech buyers’ trusted source for trends, research, and decision-making, our brands are the core of everything we do.


















28M+



Monthly visitors


learning, researching, and engaging across our editorial properties each month




800+



Industry-leading events


bringing together IT decision makers around the world each year




96%



Visitors take action


towards purchasing after engaging with content across our award-winning editorial sites






















What’s new at Foundry


















Role & Influence of the Technology Decision-Maker Study


In its 16th year, the Role & Influence study shares in-depth insights into who’s involved in the tech purchase journey, what’s stalling the process, and the information sources they rely on.














On the road: Brandon Friesen, Just Global


Rick Currier sits down with CEO of Just Global Brandon Friesen to discuss importance of upper funnel engagement and long-term growth strategies at a time when demand for marketers to prove ROI is at an all-time-high.














CIOs on their hopes and hesitations for AI


80% of CIOs cited AI as their top area of involvement in 2024’s State of the CIO study. See how two CIOs are balancing optimism with caution as they prepare to bring AI into the infrastructure.




















Who we are



We are a team made up of dedicated, talented, and passionate people across the globe. We’re passionate about the fact that technology can be a force for good. Leveraged wisely, it can have a hugely positive influence—and to this end we’re driving progress in a number of areas, including diversity and inclusion, tech accessibility, and women in leadership.

































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About us


At Foundry,* we’ve been at the forefront of the technology sphere since 1964. We’re proud to be an authority in the tech industry, reaching audiences all over the world.


We’re part of a vibrant community of technology buyers, and when we interact with them, we learn about them. Thanks to intent data, we understand our audiences like no one else – and as a result, we’re able to create the media and software solutions that help technology vendors guide decisions.


*an IDG, Inc. company































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