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<h1>Keep Calm and Carry On</h1>
<p class="date"><time>25<sup>th</sup> December 2023</time>, 185 words</p>
<p class="author"><a href="/about" rel="author">Aidan Fitzpatrick</a></p>
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<p>Years ago, we found ourselves running one of the most popular social networks in the UK, the Keep Calm-o-Matic. Odds are, if you were a British teenager around that time, you knew it or were on it.</p>
<p>The story of how we got there is an unusual one. Back in 2009, Andrew was spending too much time on b3ta, and built a simple “Keep Calm and Carry on” image generator. The idea was simple: put some words into a webpage, and out would come your own official-looking poster. You could choose colours, add a background, and put a logo on it. He put some options on so that you could get your design printed – on a t-shirt, a mug, or so on. Earlier this year we closed the site, and Andrew wrote <a href="https://reincubate.com/blog/keep-calm/" target="_blank">a short piece on the blog</a> about its closure.</p>
<p>Between the Keep Calm-o-Matic and awdit, there was a period in the 2010s we were running two sites doing seriously big traffic simultaneously. Each of them needed more than a 100Mb connection to cope with the traffic, even with a CDN. Good times.</p>
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