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Before working with Twilert, the Universe team was struggling to take advantage of the vast opportunities that social media offers. In a noisy social media world, Universe found a single tool to cut through the noise and generate revenue from social media. Like many of us, it was hard for Universe to see the true value of social media until they had a tool to help them automate the heavy lifting of lead generation.

Craig Follet, CEO and co-founder of Universe.com explains, “Our main purposes for using Twilert are to identify new business leads and to improve our customer service response rate. Because we’re the social marketplace for events and power social ticketing, our current and prospective customers constantly use Twitter to seek advice and search opinions related to our industry.”

‘Being able to find new business leads via Twitter and Twilert has enhanced our engagement with prospective customers and has allowed us to keep a strong customer service reputation on Twitter.”

“The ability to respond to questions immediately results in happy customers, an increase in sales, and better engagement on Twitter. Twilert offers many more features that we are looking forward to implementing within our business flows going forward.

…it’s essential for a brand to listen to their customers and be aware of what people are saying in their industry. Many conversations happen on social media platforms such as Twitter and it’s important to be present in those conversations to be able to optimize marketing, sales and engagement initiatives. Using a service like Twilert can help cut through the noise.”

Kent State University at Trumbull is part of Kent State University’s eight-campus system. It is one of the largest regional systems in the nation so Regional Campus students gain the advantage of an internationally renowned university with the friendly, casual atmosphere of small liberal arts colleges.

Their marketing team was looking for a way to follow the conversation about what was being said about them on Twitter and this prompted them to set up a Twilert account.

Robb King, Marketing Coordinator explains, “We were looking for the ability to gather a comprehensive view of what was being said about our organization by our current and potential students, and other constituencies in order to answer their questions about programs, services and other matters related to our campus.”

Twilert has allowed us to open direct channels of communications with those that may not have otherwise voiced a concern, opinion or question to a faculty or staff member, because of not knowing where to go, or who to speak with…

Without hesitation, I would highly recommend Twilert. It does the work that most of us don’t have the time to do in gathering what is being said about our institutions in one place, allowing for an easy review of each day’s posts. Not only is it a great resource for that review and research, but it is also a great way to engage and communicate, thereby showing your followers you are indeed listening.”

Intranet Future is a social media consultancy that provides strategy, consultancy and training to businesses, charities and the public sector. Their goal is to teach businesses how to use social media to provide measurable benefits, for example, increasing website visitors and sales or the amount of funds raised by a charity.

Jonathan Pollinger, a social media consultant at Intranet Future, regularly speaks at conferences and networking events, providing information on the latest social media developments. He uses Twilert as a way of obtaining leads for Intranet Future and for business members of We Are Cheltenham, a business and social community that he owns.

“Twilert has helped me to grow my Intranet Future business and is now helping We Are Cheltenham business members from wearecheltenham.co.uk to grow theirs. As well as direct leads which I generate through searches e.g. ‘Can anyone recommend a social media speaker?’

It’s also great for finding opportunities where I can help other users and show my expertise, for examples on questions like “should I use Pinterest to promote my jewellery business?”