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It’s super easy to use, intuitive, and you almost forget it’s running…</h3></div></a></div><div class="i l"><div class="mw mx my mz na nb nc nd ne nf m"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>Aug 25</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/4-5-reasons-why-i-switched-from-supermetrics-to-coupler-io-96de1f891dda?source=user_profile_page---------0-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" 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data-discover="true"><h2 class="bg ly lz ma mb ji mc md me mf jn mg jp jq mh mi jt mj mk ml mm mn mo mp mq mr ms gz hb hc he hg bl">Scaling B2B Performance Marketing: How AI, Conversion Signals & Creative Work Together</h2><div class="mt"><h3 class="bg b gj ab gz mu hb hc mv he hg dv">Scaling B2B growth through paid media used to feel like a trade-off: target intent with precision or cast a wider net with limited…</h3></div></a></div><div class="i l"><div class="mw mx my mz na nb nc nd ne nf m"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>May 16</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/scaling-b2b-performance-marketing-how-ai-conversion-signals-creative-work-together-b48cf1e98d3c?source=user_profile_page---------1-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Fb48cf1e98d3c&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fscaling-b2b-performance-marketing-how-ai-conversion-signals-creative-work-together-b48cf1e98d3c&source=---------1-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nq nr ns nt nu m"><div aria-label="Scaling B2B Performance Marketing: How AI, Conversion Signals & Creative Work Together"><div class="k j e"><img alt="Scaling B2B Performance Marketing: How AI, Conversion Signals & Creative Work Together" class="bx hm" src="https://miro.medium.com/v2/resize:fill:160:106/1*j7DxEv8BolNEgA6zPxLIkA.png" width="80" height="53" loading="lazy"/></div><div class="i l"><img alt="Scaling B2B Performance Marketing: How AI, Conversion Signals & Creative Work Together" class="bx hm" src="https://miro.medium.com/v2/resize:fill:320:214/1*j7DxEv8BolNEgA6zPxLIkA.png" width="160" height="107" loading="lazy"/></div></div></div></div><div class="nv k j e"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>May 16</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/scaling-b2b-performance-marketing-how-ai-conversion-signals-creative-work-together-b48cf1e98d3c?source=user_profile_page---------1-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Fb48cf1e98d3c&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fscaling-b2b-performance-marketing-how-ai-conversion-signals-creative-work-together-b48cf1e98d3c&source=---------1-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nw bi s nx ny nz oa ob"></div></div></div></div></div></article></div></div></div><div class="ac cr"><div class="hs bi ht hu hv hw"><div class="oc bi m"><article class="" data-testid="post-preview"><div class="lj m"><div class="bi ds"><div class="m"><div class="bi m"><div style="position:relative;display:flex" role="link" data-href="https://medium.com/@gabesolberg/ai-cant-replace-experience-but-it-can-scale-it-my-ai-workflow-in-progress-9a1ba8973dda" tabindex="0"><div class="bi lk ll lm ln"><div class="ac"></div><div class="ac"><div class="m cd gg"><div class="lo lp lq lr ls lt lu lv lw lx"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/@gabesolberg/ai-cant-replace-experience-but-it-can-scale-it-my-ai-workflow-in-progress-9a1ba8973dda?source=user_profile_page---------2-------------b9a29b85f08f----------------------" data-discover="true"><h2 class="bg ly lz ma mb ji mc md me mf jn mg jp jq mh mi jt mj mk ml mm mn mo mp mq mr ms gz hb hc he hg bl">AI Can’t Replace Experience — But It Can Scale It. My AI Workflow (In Progress)</h2><div class="mt"><h3 class="bg b gj ab gz mu hb hc mv he hg dv">I was working on graphing my B2B Performance Marketing Workflow to show how I use AI to speed up output for ongoing iteration and…</h3></div></a></div><div class="i l"><div class="mw mx my mz na nb nc nd ne nf m"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>May 3</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/ai-cant-replace-experience-but-it-can-scale-it-my-ai-workflow-in-progress-9a1ba8973dda?source=user_profile_page---------2-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F9a1ba8973dda&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fai-cant-replace-experience-but-it-can-scale-it-my-ai-workflow-in-progress-9a1ba8973dda&source=---------2-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nq nr ns nt nu m"><div aria-label="AI Can’t Replace Experience — But It Can Scale It. My AI Workflow (In Progress)"><div class="k j e"><img alt="AI Can’t Replace Experience — But It Can Scale It. My AI Workflow (In Progress)" class="bx hm" src="https://miro.medium.com/v2/resize:fill:160:106/1*RFNItlUaclDDRNZak7lMKA.png" width="80" height="53" loading="lazy"/></div><div class="i l"><img alt="AI Can’t Replace Experience — But It Can Scale It. My AI Workflow (In Progress)" class="bx hm" src="https://miro.medium.com/v2/resize:fill:320:214/1*RFNItlUaclDDRNZak7lMKA.png" width="160" height="107" loading="lazy"/></div></div></div></div><div class="nv k j e"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>May 3</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/ai-cant-replace-experience-but-it-can-scale-it-my-ai-workflow-in-progress-9a1ba8973dda?source=user_profile_page---------2-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F9a1ba8973dda&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fai-cant-replace-experience-but-it-can-scale-it-my-ai-workflow-in-progress-9a1ba8973dda&source=---------2-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nw bi s nx ny nz oa ob"></div></div></div></div></div></article></div></div></div><div class="ac cr"><div class="hs bi ht hu hv hw"><div class="oc bi m"><article class="" data-testid="post-preview"><div class="lj m"><div class="bi ds"><div class="m"><div class="bi m"><div style="position:relative;display:flex" role="link" data-href="https://medium.com/@gabesolberg/your-b2b-paid-media-budget-isnt-optimized-for-scale-here-s-the-formula-to-fix-it-5e2fba636568" tabindex="0"><div class="bi lk ll lm ln"><div class="ac"></div><div class="ac"><div class="m cd gg"><div class="lo lp lq lr ls lt lu lv lw lx"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/@gabesolberg/your-b2b-paid-media-budget-isnt-optimized-for-scale-here-s-the-formula-to-fix-it-5e2fba636568?source=user_profile_page---------3-------------b9a29b85f08f----------------------" data-discover="true"><h2 class="bg ly lz ma mb ji mc md me mf jn mg jp jq mh mi jt mj mk ml mm mn mo mp mq mr ms gz hb hc he hg bl">Your B2B Paid Media Budget Isn’t Optimized for Scale — Here’s the Formula to Fix It</h2><div class="mt"><h3 class="bg b gj ab gz mu hb hc mv he hg dv">Most B2B marketers and founders ask, “How much should I spend each month on paid media?” But the real question is: “How much can I invest…</h3></div></a></div><div class="i l"><div class="mw mx my mz na nb nc nd ne nf m"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>Mar 19</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/your-b2b-paid-media-budget-isnt-optimized-for-scale-here-s-the-formula-to-fix-it-5e2fba636568?source=user_profile_page---------3-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F5e2fba636568&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fyour-b2b-paid-media-budget-isnt-optimized-for-scale-here-s-the-formula-to-fix-it-5e2fba636568&source=---------3-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nq nr ns nt nu m"><div aria-label="Your B2B Paid Media Budget Isn’t Optimized for Scale — Here’s the Formula to Fix It"><div class="k j e"><img alt="Your B2B Paid Media Budget Isn’t Optimized for Scale — Here’s the Formula to Fix It" class="bx hm" src="https://miro.medium.com/v2/resize:fill:160:106/1*DtJcg8KiJQhCqvkH9HWqNw.png" width="80" height="53" loading="lazy"/></div><div class="i l"><img alt="Your B2B Paid Media Budget Isn’t Optimized for Scale — Here’s the Formula to Fix It" class="bx hm" src="https://miro.medium.com/v2/resize:fill:320:214/1*DtJcg8KiJQhCqvkH9HWqNw.png" width="160" height="107" loading="lazy"/></div></div></div></div><div class="nv k j e"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>Mar 19</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/your-b2b-paid-media-budget-isnt-optimized-for-scale-here-s-the-formula-to-fix-it-5e2fba636568?source=user_profile_page---------3-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F5e2fba636568&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fyour-b2b-paid-media-budget-isnt-optimized-for-scale-here-s-the-formula-to-fix-it-5e2fba636568&source=---------3-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nw bi s nx ny nz oa ob"></div></div></div></div></div></article></div></div></div><div class="ac cr"><div class="hs bi ht hu hv hw"><div class="oc bi m"><article class="" data-testid="post-preview"><div class="lj m"><div class="bi ds"><div class="m"><div class="bi m"><div style="position:relative;display:flex" role="link" data-href="https://medium.com/@gabesolberg/broad-demo-targeting-why-less-can-be-more-for-scalable-b2b-growth-5b2680f2fe84" tabindex="0"><div class="bi lk ll lm ln"><div class="ac"></div><div class="ac"><div class="m cd gg"><div class="lo lp lq lr ls lt lu lv lw lx"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/@gabesolberg/broad-demo-targeting-why-less-can-be-more-for-scalable-b2b-growth-5b2680f2fe84?source=user_profile_page---------4-------------b9a29b85f08f----------------------" data-discover="true"><h2 class="bg ly lz ma mb ji mc md me mf jn mg jp jq mh mi jt mj mk ml mm mn mo mp mq mr ms gz hb hc he hg bl">Broad Demo Targeting: Why Less Can Be More for Scalable B2B Growth</h2><div class="mt"><h3 class="bg b gj ab gz mu hb hc mv he hg dv">When it comes to B2B performance media, conventional wisdom says the more precise your targeting, the better your results. But what if…</h3></div></a></div><div class="i l"><div class="mw mx my mz na nb nc nd ne nf m"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>Mar 4</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/broad-demo-targeting-why-less-can-be-more-for-scalable-b2b-growth-5b2680f2fe84?source=user_profile_page---------4-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F5b2680f2fe84&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fbroad-demo-targeting-why-less-can-be-more-for-scalable-b2b-growth-5b2680f2fe84&source=---------4-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nq nr ns nt nu m"><div aria-label="Broad Demo Targeting: Why Less Can Be More for Scalable B2B Growth"><div class="k j e"><img alt="Broad Demo Targeting: Why Less Can Be More for Scalable B2B Growth" class="bx hm" src="https://miro.medium.com/v2/resize:fill:160:106/1*Vvfh8mfjsfKE5sJNYxfxKA.png" width="80" height="53" loading="lazy"/></div><div class="i l"><img alt="Broad Demo Targeting: Why Less Can Be More for Scalable B2B Growth" class="bx hm" src="https://miro.medium.com/v2/resize:fill:320:214/1*Vvfh8mfjsfKE5sJNYxfxKA.png" width="160" height="107" loading="lazy"/></div></div></div></div><div class="nv k j e"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>Mar 4</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/broad-demo-targeting-why-less-can-be-more-for-scalable-b2b-growth-5b2680f2fe84?source=user_profile_page---------4-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F5b2680f2fe84&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fbroad-demo-targeting-why-less-can-be-more-for-scalable-b2b-growth-5b2680f2fe84&source=---------4-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nw bi s nx ny nz oa ob"></div></div></div></div></div></article></div></div></div><div class="ac cr"><div class="hs bi ht hu hv hw"><div class="oc bi m"><article class="" data-testid="post-preview"><div class="lj m"><div class="bi ds"><div class="m"><div class="bi m"><div style="position:relative;display:flex" role="link" data-href="https://medium.com/@gabesolberg/custom-groups-in-looker-studio-simplifying-data-segmentation-9735362d1cf6" tabindex="0"><div class="bi lk ll lm ln"><div class="ac"></div><div class="ac"><div class="m cd gg"><div class="lo lp lq lr ls lt lu lv lw lx"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/@gabesolberg/custom-groups-in-looker-studio-simplifying-data-segmentation-9735362d1cf6?source=user_profile_page---------5-------------b9a29b85f08f----------------------" data-discover="true"><h2 class="bg ly lz ma mb ji mc md me mf jn mg jp jq mh mi jt mj mk ml mm mn mo mp mq mr ms gz hb hc he hg bl">Custom Groups In Looker Studio: Simplifying Data Segmentation</h2><div class="mt"><h3 class="bg b gj ab gz mu hb hc mv he hg dv">In this post, I’ll show you how to create Custom Groups in Google Looker Studio, a powerful way to tailor your data reports to your needs…</h3></div></a></div><div class="i l"><div class="mw mx my mz na nb nc nd ne nf m"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>Feb 9</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/custom-groups-in-looker-studio-simplifying-data-segmentation-9735362d1cf6?source=user_profile_page---------5-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F9735362d1cf6&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fcustom-groups-in-looker-studio-simplifying-data-segmentation-9735362d1cf6&source=---------5-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nq nr ns nt nu m"><div aria-label="Dimension filter in Looker Studio report."><div class="k j e"><img alt="Dimension filter in Looker Studio report." class="bx hm" src="https://miro.medium.com/v2/resize:fill:160:106/0*DX5SQnTy5WVVP-6c.jpg" width="80" height="53" loading="lazy"/></div><div class="i l"><img alt="Dimension filter in Looker Studio report." class="bx hm" src="https://miro.medium.com/v2/resize:fill:320:214/0*DX5SQnTy5WVVP-6c.jpg" width="160" height="107" loading="lazy"/></div></div></div></div><div class="nv k j e"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>Feb 9</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/custom-groups-in-looker-studio-simplifying-data-segmentation-9735362d1cf6?source=user_profile_page---------5-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F9735362d1cf6&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fcustom-groups-in-looker-studio-simplifying-data-segmentation-9735362d1cf6&source=---------5-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nw bi s nx ny nz oa ob"></div></div></div></div></div></article></div></div></div><div class="ac cr"><div class="hs bi ht hu hv hw"><div class="oc bi m"><article class="" data-testid="post-preview"><div class="lj m"><div class="bi ds"><div class="m"><div class="bi m"><div style="position:relative;display:flex" role="link" data-href="https://medium.com/@gabesolberg/build-a-google-looker-studio-performance-dashboard-with-supermetrics-and-google-sheets-d396c383c749" tabindex="0"><div class="bi lk ll lm ln"><div class="ac"></div><div class="ac"><div class="m cd gg"><div class="lo lp lq lr ls lt lu lv lw lx"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/@gabesolberg/build-a-google-looker-studio-performance-dashboard-with-supermetrics-and-google-sheets-d396c383c749?source=user_profile_page---------6-------------b9a29b85f08f----------------------" data-discover="true"><h2 class="bg ly lz ma mb ji mc md me mf jn mg jp jq mh mi jt mj mk ml mm mn mo mp mq mr ms gz hb hc he hg bl">Build A Google Looker Studio Performance Dashboard with Supermetrics and Google Sheets</h2><div class="mt"><h3 class="bg b gj ab gz mu hb hc mv he hg dv">Have you ever struggled to get a clear, unified view of your cross-channel marketing performance in a simple-to-use performance dashboard…</h3></div></a></div><div class="i l"><div class="mw mx my mz na nb nc nd ne nf m"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>Feb 9</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/build-a-google-looker-studio-performance-dashboard-with-supermetrics-and-google-sheets-d396c383c749?source=user_profile_page---------6-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Fd396c383c749&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fbuild-a-google-looker-studio-performance-dashboard-with-supermetrics-and-google-sheets-d396c383c749&source=---------6-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nq nr ns nt nu m"><div aria-label="Build A Google Looker Studio Performance Dashboard with Supermetrics and Google Sheets"><div class="k j e"><img alt="Build A Google Looker Studio Performance Dashboard with Supermetrics and Google Sheets" class="bx hm" src="https://miro.medium.com/v2/resize:fill:160:106/0*_6uwmMAA7E1X3-Qx.png" width="80" height="53" loading="lazy"/></div><div class="i l"><img alt="Build A Google Looker Studio Performance Dashboard with Supermetrics and Google Sheets" class="bx hm" src="https://miro.medium.com/v2/resize:fill:320:214/0*_6uwmMAA7E1X3-Qx.png" width="160" height="107" loading="lazy"/></div></div></div></div><div class="nv k j e"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>Feb 9</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/build-a-google-looker-studio-performance-dashboard-with-supermetrics-and-google-sheets-d396c383c749?source=user_profile_page---------6-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Fd396c383c749&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fbuild-a-google-looker-studio-performance-dashboard-with-supermetrics-and-google-sheets-d396c383c749&source=---------6-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nw bi s nx ny nz oa ob"></div></div></div></div></div></article></div></div></div><div class="ac cr"><div class="hs bi ht hu hv hw"><div class="oc bi m"><article class="" data-testid="post-preview"><div class="lj m"><div class="bi ds"><div class="m"><div class="bi m"><div style="position:relative;display:flex" role="link" data-href="https://medium.com/@gabesolberg/google-ads-performance-max-campaigns-welcome-to-the-black-box-2369cd65b98b" tabindex="0"><div class="bi lk ll lm ln"><div class="ac"></div><div class="ac"><div class="m cd gg"><div class="lo lp lq lr ls lt lu lv lw lx"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/@gabesolberg/google-ads-performance-max-campaigns-welcome-to-the-black-box-2369cd65b98b?source=user_profile_page---------7-------------b9a29b85f08f----------------------" data-discover="true"><h2 class="bg ly lz ma mb ji mc md me mf jn mg jp jq mh mi jt mj mk ml mm mn mo mp mq mr ms gz hb hc he hg bl">Google Ads Performance Max Campaigns — Welcome to the Black Box</h2><div class="mt"><h3 class="bg b gj ab gz mu hb hc mv he hg dv">Google Ads Performance Max campaigns were launched to all advertisers late last year. In this campaign type, marketers relinquish most of…</h3></div></a></div><div class="i l"><div class="mw mx my mz na nb nc nd ne nf m"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>Feb 7</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/google-ads-performance-max-campaigns-welcome-to-the-black-box-2369cd65b98b?source=user_profile_page---------7-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F2369cd65b98b&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fgoogle-ads-performance-max-campaigns-welcome-to-the-black-box-2369cd65b98b&source=---------7-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nq nr ns nt nu m"><div aria-label="Google Ads Performance Max Campaigns — Welcome to the Black Box"><div class="k j e"><img alt="Google Ads Performance Max Campaigns — Welcome to the Black Box" class="bx hm" src="https://miro.medium.com/v2/resize:fill:160:106/0*8nENIStvsiJ9y5Fe.jpg" width="80" height="53" loading="lazy"/></div><div class="i l"><img alt="Google Ads Performance Max Campaigns — Welcome to the Black Box" class="bx hm" src="https://miro.medium.com/v2/resize:fill:320:214/0*8nENIStvsiJ9y5Fe.jpg" width="160" height="107" loading="lazy"/></div></div></div></div><div class="nv k j e"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>Feb 7</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/google-ads-performance-max-campaigns-welcome-to-the-black-box-2369cd65b98b?source=user_profile_page---------7-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F2369cd65b98b&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fgoogle-ads-performance-max-campaigns-welcome-to-the-black-box-2369cd65b98b&source=---------7-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nw bi s nx ny nz oa ob"></div></div></div></div></div></article></div></div></div><div class="ac cr"><div class="hs bi ht hu hv hw"><div class="oc bi m"><article class="" data-testid="post-preview"><div class="lj m"><div class="bi ds"><div class="m"><div class="bi m"><div style="position:relative;display:flex" role="link" data-href="https://medium.com/@gabesolberg/driving-marketing-success-the-power-of-reverse-etl-in-roi-growth-399f4c172bf6" tabindex="0"><div class="bi lk ll lm ln"><div class="ac"></div><div class="ac"><div class="m cd gg"><div class="lo lp lq lr ls lt lu lv lw lx"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/@gabesolberg/driving-marketing-success-the-power-of-reverse-etl-in-roi-growth-399f4c172bf6?source=user_profile_page---------8-------------b9a29b85f08f----------------------" data-discover="true"><h2 class="bg ly lz ma mb ji mc md me mf jn mg jp jq mh mi jt mj mk ml mm mn mo mp mq mr ms gz hb hc he hg bl">Driving Marketing Success: The Power of Reverse ETL in ROI Growth</h2><div class="mt"><h3 class="bg b gj ab gz mu hb hc mv he hg dv">ETL (Extract, Transform, and Load) solutions are designed to centralize data across products and software into a single data warehouse to…</h3></div></a></div><div class="i l"><div class="mw mx my mz na nb nc nd ne nf m"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>Feb 7</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/driving-marketing-success-the-power-of-reverse-etl-in-roi-growth-399f4c172bf6?source=user_profile_page---------8-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F399f4c172bf6&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fdriving-marketing-success-the-power-of-reverse-etl-in-roi-growth-399f4c172bf6&source=---------8-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nq nr ns nt nu m"><div aria-label="Driving Marketing Success: The Power of Reverse ETL in ROI Growth"><div class="k j e"><img alt="Driving Marketing Success: The Power of Reverse ETL in ROI Growth" class="bx hm" src="https://miro.medium.com/v2/resize:fill:160:106/0*bNQ-n96jXNX9Amdx.png" width="80" height="53" loading="lazy"/></div><div class="i l"><img alt="Driving Marketing Success: The Power of Reverse ETL in ROI Growth" class="bx hm" src="https://miro.medium.com/v2/resize:fill:320:214/0*bNQ-n96jXNX9Amdx.png" width="160" height="107" loading="lazy"/></div></div></div></div><div class="nv k j e"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>Feb 7</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/driving-marketing-success-the-power-of-reverse-etl-in-roi-growth-399f4c172bf6?source=user_profile_page---------8-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F399f4c172bf6&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fdriving-marketing-success-the-power-of-reverse-etl-in-roi-growth-399f4c172bf6&source=---------8-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" 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ls lt lu lv lw lx"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/@gabesolberg/is-google-ads-broad-match-the-new-facebook-ads-lookalike-fdc7a050a20a?source=user_profile_page---------9-------------b9a29b85f08f----------------------" data-discover="true"><h2 class="bg ly lz ma mb ji mc md me mf jn mg jp jq mh mi jt mj mk ml mm mn mo mp mq mr ms gz hb hc he hg bl">Is Google Ads Broad Match The New Facebook Ads Lookalike?</h2><div class="mt"><h3 class="bg b gj ab gz mu hb hc mv he hg dv">I’ve migrated some of my previous content from across the web to Medium, including older posts. While many of the core principles still…</h3></div></a></div><div class="i l"><div class="mw mx my mz na nb nc nd ne nf m"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>Feb 7</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/is-google-ads-broad-match-the-new-facebook-ads-lookalike-fdc7a050a20a?source=user_profile_page---------9-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" 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alt="Is Google Ads Broad Match The New Facebook Ads Lookalike?" class="bx hm" src="https://miro.medium.com/v2/resize:fill:160:106/0*LIvoxy8tZGZAdWJK.jpeg" width="80" height="53" loading="lazy"/></div><div class="i l"><img alt="Is Google Ads Broad Match The New Facebook Ads Lookalike?" class="bx hm" src="https://miro.medium.com/v2/resize:fill:320:214/0*LIvoxy8tZGZAdWJK.jpeg" width="160" height="107" loading="lazy"/></div></div></div></div><div class="nv k j e"><span class="bg b dw ab dv"><div class="jd ac gr ag"><div class="ac r nk"><span>Feb 7</span><div class="i l k j e"><div class="dt ng nh ac r"><div class="fr ni nj ac r nk"><div class="fe nh nl m ft"></div></div><a class="fr la nj ac r nk" tabindex="-1" rel="noopener follow" href="/@gabesolberg/is-google-ads-broad-match-the-new-facebook-ads-lookalike-fdc7a050a20a?source=user_profile_page---------9-------------b9a29b85f08f----------------------" data-discover="true"></a></div></div></div><div class="ac r nm nn"><div class="i l k j e"><div><div class="bn" aria-hidden="false" role="tooltip"><div tabindex="-1" class="bf"><span data-dd-action-name="Susi presentation tracker bookmark_preview"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Ffdc7a050a20a&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gabesolberg%2Fis-google-ads-broad-match-the-new-facebook-ads-lookalike-fdc7a050a20a&source=---------9-------------b9a29b85f08f----bookmark_preview------------------" data-discover="true"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="dv no np" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></div></span></div></div></div><div class="nw bi s nx ny nz oa ob"></div></div></div></div></div></article></div></div></div><div></div></div></div></div></div></main><div class="cy cz i da db dc l dd de df k dg dh di dj dk dl dm cc dn do dp c dq dr"><div class="ds bi bn dt"><div class="m n fu"><div class="fv ac fw"><div class="m ag"><div class="fx fy fz m"><div class="m dt"><img alt="Gabe Solberg" class="m dp by ga gb ft" src="https://miro.medium.com/v2/resize:fill:176:176/1*zGepwRoxVnCA132Y6C0OdQ@2x.jpeg" width="88" height="88" loading="lazy"/><div class="fq by m ga gb fr o ak gc"></div></div><div class="gd ac ge gf"><h2 class="pw-author-name bg gi gj ab gk bl"><span class="gg gh">Gabe Solberg</span></h2></div><div class="gl m"><span class="pw-follower-count bg b gj gm dv"><a class="ah ai aj ff al am an ao ap aq ar as at au av" rel="noopener follow" href="/@gabesolberg/followers?source=user_profile_page---user_sidebar-------------------b9a29b85f08f----------------------" data-discover="true">3 followers</a></span></div><div class="gn m"><p class="bg b bh ab dv"><span class="gg">A B2B Performance Marketer scaling paid channels for B2B SaaS with PLG or lead gen motions by implementing my proven B2B Paid Growth Framework.</span></p></div><div class="go gp ac"></div><div class="m dt"><span class="bg gi gj ab gk bl">Following</span><ul class="gq gd m"><li class="ac r gr"><a class="ah ai aj ff al am an ao ap aq ar as at au av gs gt gu" rel="noopener follow" href="/@AI_prompt_design?source=user_profile_page---blogroll-------------------b9a29b85f08f----------------------" data-discover="true"><div class="gv ac"><div class="gw m"><div class="m dt"><img alt="AI Prompt Design" class="m dp by gx gy ft" src="https://miro.medium.com/v2/resize:fill:40:40/1*aq0UJy40JeDZvg87ze0-DQ.png" width="20" height="20" loading="lazy"/><div class="fq by m gx gy fr o ak gc"></div></div></div><p class="bg b dw ab gz ha hb hc hd he hf hg dv">AI Prompt Design</p></div></a><div class="bn" aria-hidden="false" aria-describedby="creatorInfoPopover-ac8ac56b73d5" aria-labelledby="creatorInfoPopover-ac8ac56b73d5" aria-haspopup="dialog" role="dialog"><button class="ah ai aj ff al am an hh ap aq ar as at au av bd hi hj hk hl" aria-controls="creatorInfoPopover-ac8ac56b73d5" aria-expanded="false"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M4.385 12c0 .55.2 1.02.59 1.41.39.4.86.59 1.41.59s1.02-.2 1.41-.59c.4-.39.59-.86.59-1.41s-.2-1.02-.59-1.41a1.93 1.93 0 0 0-1.41-.59c-.55 0-1.02.2-1.41.59-.4.39-.59.86-.59 1.41m5.62 0c0 .55.2 1.02.58 1.41.4.4.87.59 1.42.59s1.02-.2 1.41-.59c.4-.39.59-.86.59-1.41s-.2-1.02-.59-1.41a1.93 1.93 0 0 0-1.41-.59c-.55 0-1.03.2-1.42.59s-.58.86-.58 1.41m5.6 0c0 .55.2 1.02.58 1.41.4.4.87.59 1.43.59s1.03-.2 1.42-.59.58-.86.58-1.41-.2-1.02-.58-1.41a1.93 1.93 0 0 0-1.42-.59c-.56 0-1.04.2-1.43.59s-.58.86-.58 1.41" clip-rule="evenodd"></path></svg></button></div></li><li class="ac r gr"><a class="ah ai aj ff al am an ao ap aq ar as at au av gs gt gu" href="https://medium.com/ai-mind-labs?source=user_profile_page---blogroll-------------------b9a29b85f08f----------------------" rel="noopener follow"><div class="gv ac"><div class="gw m"><div class="dt"><img alt="AI Mind" class="ft hm m gy gx" src="https://miro.medium.com/v2/da:true/resize:fill:40:40/1*XPMKaE8Qk4bPytz539rNeQ.gif" width="20" height="20" loading="lazy"/><div class="hm m gx gy fr o fq gc"></div></div></div><p class="bg b dw ab gz ha hb hc hd he hf hg dv">AI Mind</p></div></a><div class="bn" aria-hidden="false" aria-describedby="creatorInfoPopover-9c6d01af5370" aria-labelledby="creatorInfoPopover-9c6d01af5370" aria-haspopup="dialog" role="dialog"><button class="ah ai aj ff al am an hh ap aq ar as at au av bd hi hj hk hl" 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rel="noopener follow"><div class="gv ac"><div class="gw m"><div class="dt"><img alt="Data Engineer Things" class="ft hm m gy gx" src="https://miro.medium.com/v2/resize:fill:40:40/1*HtZXPy85bDrTZm9tMXi6aQ.png" width="20" height="20" loading="lazy"/><div class="hm m gx gy fr o fq gc"></div></div></div><p class="bg b dw ab gz ha hb hc hd he hf hg dv">Data Engineer Things</p></div></a><div class="bn" aria-hidden="false" aria-describedby="creatorInfoPopover-f2ba5b8f6eb3" aria-labelledby="creatorInfoPopover-f2ba5b8f6eb3" aria-haspopup="dialog" role="dialog"><button class="ah ai aj ff al am an hh ap aq ar as at au av bd hi hj hk hl" aria-controls="creatorInfoPopover-f2ba5b8f6eb3" aria-expanded="false"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M4.385 12c0 .55.2 1.02.59 1.41.39.4.86.59 1.41.59s1.02-.2 1.41-.59c.4-.39.59-.86.59-1.41s-.2-1.02-.59-1.41a1.93 1.93 0 0 0-1.41-.59c-.55 0-1.02.2-1.41.59-.4.39-.59.86-.59 1.41m5.62 0c0 .55.2 1.02.58 1.41.4.4.87.59 1.42.59s1.02-.2 1.41-.59c.4-.39.59-.86.59-1.41s-.2-1.02-.59-1.41a1.93 1.93 0 0 0-1.41-.59c-.55 0-1.03.2-1.42.59s-.58.86-.58 1.41m5.6 0c0 .55.2 1.02.58 1.41.4.4.87.59 1.43.59s1.03-.2 1.42-.59.58-.86.58-1.41-.2-1.02-.58-1.41a1.93 1.93 0 0 0-1.42-.59c-.56 0-1.04.2-1.43.59s-.58.86-.58 1.41" clip-rule="evenodd"></path></svg></button></div></li><li class="ac r gr"><a class="ah ai aj ff al am an ao ap aq ar as at au av gs gt gu" rel="noopener follow" href="/@katherineamunro?source=user_profile_page---blogroll-------------------b9a29b85f08f----------------------" data-discover="true"><div class="gv ac"><div class="gw m"><div class="m dt"><img alt="Katherine Munro" class="m dp by gx gy ft" src="https://miro.medium.com/v2/resize:fill:40:40/1*GkfHPiLfYUEgZcOYlWOMlw.jpeg" width="20" height="20" loading="lazy"/><div class="fq by m gx gy fr o ak gc"></div></div></div><p class="bg b dw ab gz ha hb hc hd he hf hg 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