Understanding SEO and DA/PA
SEO (Search Engine Optimization) is the practice of optimizing your website to rank higher in search engine results. This includes using relevant keywords, creating quality content, ensuring fast load times, and building backlinks.
DA (Domain Authority) and PA (Page Authority) are metrics developed by Moz to predict how well a website or page will rank on search engines. DA measures the strength of the entire domain, while PA focuses on individual pages. Scores range from 1 to 100, with higher scores indicating better ranking potential.